This manual pertains to "Saving the World: A Brief History of Communication for Development and Social Change," authored by Emile G. McAnany and published by University of Illinois Press. This work, released on March 19, 2012, delves into the historical evolution of communication strategies within development and social change initiatives. It draws upon foundational research from figures like Daniel Lerner, Everett Rogers, and Wilbur Schramm, while also incorporating the author's practical field experience. The book critically examines the effectiveness of large aid-giving institutions in fostering transformation, proposing a renewed paradigm that integrates social entrepreneurship with technological advancements to support genuine change.
The purpose of this manual is to provide a comprehensive resource for understanding the intricate history and future direction of communication for development. It covers the period from Truman's Marshall Plan to the United Nations' Millennium Development Goals, offering insights for academics, policymakers, and development funders. The manual outlines a new, historically informed approach to communication for development, emphasizing the importance of social entrepreneurship alongside technology. It serves as a guide to strengthening the efforts of those involved in promoting social change through effective communication strategies.
Drawing on the pioneering works of Daniel Lerner, Everett Rogers, and Wilbur Schramm as well as his own personal experiences in the field, Emile G. McAnany builds a new, historically cognizant paradigm of communication for development and social change for the future that supplements technology with social entrepreneurship. Summarizing the history of the field of communication for development from Truman's Marshall Plan for the Third World to the United Nations' Millennium Development Goals, McAnany argues that the communication field can renew its role in development by recognizing large aid-giving institutions have a difficult time promoting genuine transformation. He ultimately suggests an agenda for improving and strengthening the work of academics, policy makers, development funders, and others.
Author: McAnany, Emile G.
Publisher: University of Illinois Press
Illustration: N
Language: ENG
Title: Saving the World: A Brief History of Communication for Development and Social Change
Pages: 00200 (Encrypted EPUB)
On Sale: 2012-03-19
SKU-13/ISBN: 9780252036774
Lib Category: Mass media - Social aspects - History
Lib Category: Communication in economic development -
Category: Language Arts & Disciplines : Communication Studies
Drawing on the pioneering works of Daniel Lerner, Everett Rogers, and Wilbur Schramm as well as his own personal experiences in the field, Emile G. McAnany builds a new, historically cognizant paradigm of communication for development and social change for the future that supplements technology with social entrepreneurship. Summarizing the history of the field of communication for development from Truman's Marshall Plan for the Third World to the United Nations' Millennium Development Goals, McAnany argues that the communication field can renew its role in development by recognizing large aid-giving institutions have a difficult time promoting genuine transformation. He ultimately suggests an agenda for improving and strengthening the work of academics, policy makers, development funders, and others.
Author: McAnany, Emile G.
Publisher: University of Illinois Press
Illustration: N
Language: ENG
Title: Saving the World: A Brief History of Communication for Development and Social Change
Pages: 00200 (Encrypted EPUB)
On Sale: 2012-03-19
SKU-13/ISBN: 9780252036774
Lib Category: Mass media - Social aspects - History
Lib Category: Communication in economic development -
Category: Language Arts & Disciplines : Communication Studies
