This guide, "Cruise to Success: How to Steer Your Way through the Murky Waters of Marketing Your Library" by Loreen Phillips, published by Chandos Publishing in 2009, is designed to equip library professionals with the knowledge and tools necessary to develop effective marketing campaigns. It serves as a comprehensive handbook, offering step-by-step guidelines and clear, concise information aimed at attracting the campus community to the library's resources. This resource is particularly valuable for both novice and expert library marketers seeking practical strategies and hands-on instruction.

The purpose of this manual is to provide a structured approach to library marketing, covering essential aspects from campaign creation to resource promotion. It details how to implement marketing strategies effectively, ensuring that libraries can better engage their users and highlight their offerings. The content focuses on practical examples and actionable steps, making it an indispensable tool for anyone involved in library outreach and promotion.